About NABA Cosmetics

Crafting luxury beauty experiences with passion and precision

Our story

NABA Cosmetics is an indie beauty brand creating high-performance, visually striking makeup designed to stand out. Built organically without investors or a large initial audience, NABA has grown through product quality, innovation, and real customer demand.

From viral beauty content to professional use, our products have earned recognition for their impact, performance, and visual appeal. They have even been used by global artists like Shakira, proving that exceptional quality speaks louder than size.

At NABA, we believe product quality comes first, creativity drives demand, and small brands can create a massive impact. Every formula is developed to feel distinctive, perform beautifully, and capture attention both on the shelf and across social media.

Our hero products, especially our multichrome and pressed pigments, are known for their intense color shift, strong payoff, and high perceived value. Combined with eye-catching packaging and unique formulas, they help retailers offer something fresh, desirable, and difficult to find in mass-market brands.

Today, NABA is active in the USA, Germany, and Colombia, supported by a growing community of 99,000+ followers, strong paid and organic performance, and expanding wholesale opportunities internationally. With operations across these three markets, we are positioned for efficient distribution, regulatory alignment, and scalable retail growth.

Our vision is to become one of the most recognized indie beauty brands globally, showing that innovation, authenticity, and quality can outperform traditional beauty giants.

Let’s Work Together
We are actively looking to partner with:

  • Beauty retailers
  • Online stores
  • Subscription boxes
  • Distributors across Europe

📩 Contact us: info@nabacosmetics.eu

Meet the founders

Natalia Blanco

Natalia Blanco

Co-Founder & CEO | NABA United States
With over 15 years in the beauty industry, Natalia brings a wealth of expertise and a passion for creating products that empower.
Angela Meramo

Angela Meramo

Co-Founder & CEO | NABA Colombia
Angela's background in design and aesthetics shapes the visual identity and product experience of NABA Cosmetics.
Álvaro Blanco

Álvaro Blanco

CO-FOUNDER & CEO | NABA Europe
Álvaro brings a strong vision for internal structure and continuous improvement, helping strengthen the operational foundation of NABA Cosmetics.

Our team

Diego Montes

Diego Montes

Operations & Web Manager

Gabriella Poveda

Gabriella Poveda

Content Creator

Our values

Quality

We never compromise on quality. Every product is crafted with the finest ingredients and meticulous attention to detail.

Sustainability

Our commitment to the planet drives every decision we make, from sourcing to packaging.

Innovation

We continuously explore new formulations and technologies to bring you the best in beauty.

Experience NABA Cosmetics

Discover our collection of luxury beauty products crafted with care and passion